Everything you need to represent Amba: color, logo, typography, icons and photography. Built for partners, press and our own team.
The wordmark, clear space and lockups.
Open → PaletteButter, ink and a spark of blue.
Open → TypeSF Compact, set in caps.
Open → SymbolsSF Symbols, monoline and native.
Open → SystemBlue number dots and flat surfaces.
Open → ImageryWarm, candid, lived-in lifestyle.
Open →One heavy, friendly wordmark set in Chivo Bold. It works in ink on light, white on ink, and white on blue. Don't stretch it, outline it, add effects, or set it on a busy mid-tone.
Butter is the canvas. Ink carries the words in pure black. Sun is a solid, saturated yellow for punchy highlights. Signal Blue is the spark of joy and action, used sparingly. Coral and mint are friendly accents for illustration and detail. Tap a swatch to copy its hex.
One typeface does the work: SF Compact. Headings and subheadings are set in caps; body stays sentence case. The wordmark is the only exception, set in Chivo Bold and kept in its own mixed case.
Icons come from Apple's SF Symbols, the same set the app draws on. Monoline, rounded, weighted to sit beside the type. Pull the exact symbol from the library and keep one consistent weight across a screen.
Numbered steps and lists use a blue dot with the number knocked out, so it picks up whatever sits behind it. A small, friendly counter used across the brand.
Photography is warm, candid and real. Natural light, soft film grain, true moments between people. Relaxed and joyful, never staged or stocky.
candid editorial photo of young friends together outdoors, warm natural light, 35mm film aesthetic, soft grain, authentic, relaxed joyful mood, muted warm tones, shot on Portra 400 --ar 4:5 --style raw
The tag is the brand made physical: a small object you keep close and pass to a friend. It lives in the world, not behind a screen.
A translucent orb with a warm, glowing core. It reacts to how the day is going and gives the app its personality. The character lives inside the app only. It is not used in the logo, advertising, or other brand materials.
Amba sells what you get back, not guilt or discipline. Short, human, a little witty. We invite, we never lecture.